North American industrial distributors are deepening their partnership with the USMA brand to address the growing demand for cost-effective bearings. USMA bearings are expanding sales through major US online industrial platforms, reaching more small and medium-sized enterprises. As a cost-effective brand, USMA primarily targets price-sensitive users with less demanding applications. Online forum users are discussing the cost-effectiveness of USMA bearings in general industrial applications. USMA has released a new product catalog, emphasizing service life test data under specific operating conditions. USMA brand news rarely appears in major financial media, but is more prevalent in user reviews, industry forums, and product review videos. Its "news" is essentially a reflection of its market reputation. Positive user feedback leads to a steady increase in market share in the low-cost market, while negative quality reports limit its growth.